![]() ![]() Our visual perceptions are highly influenced by these laws, and hence allows you to focus more on specific points, therefore, get us to take specific actions, and create our designs accordingly.e.g., when to do or not to do background shading, when to use gradients, and how to group similar items and distinguish different ones. It helps you to understand which of the various design elements are most effective in a given instance.It helps us to interpret this complex world in a more simple and coherent whole. For instance, font size can be used to show that pieces of text are related, and orientation can also be incorporated to indicate that elements belong in the same group and have the same function.This theory plays a very important role in every creative field and helps the designers to develop their cognitive psychology and see things beyond what they actually are. In fact, the more you can grasp this Gestalt Principle, the more aware you will be that you can incorporate other visual traits to show similarity. This allows viewers to quickly scan the page and instantly see and understand the different groupings.Įven though shape, color, and size are the most common ways to incorporate the Gestalt Principle of Similarity into a design, they are not the only way. Usually, size is used to connect elements that share similar attributes and create a visual hierarchy. Meaning that if an object is sized similarly to other items, the object will be perceived as being related and sharing the same level of importance. The Size: Typically, size is used to indicate a relationship.For instance, when elements share a shape, it can be assumed that these elements are the same-even causing viewers to often overlook the accompanying text within the figure, as they already believe that the element will be the same as the others. ![]() The Shape: Shapes can also be used to indicate a grouping. ![]() As a result, similar colors can help unite different types of objects or elements and convey they are related. In general, same-colored objects tend to stand out more prominently than other traits, such as size or shape.
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